Brand identity

How OurCycle looks
and sounds.

A calm, intimate, premium identity for two. Not medical, not clinical. More lifestyle magazine than period tracker.

Logo system

Crescent + dot.

An aubergine crescent moon with a soft rose dot - her cycle, marked moments. Warm, recognizable, intimate.

Mark

The crescent + dot symbol. Use for app icons, favicons, social avatars.

OurCycle

Wordmark

Cycle in dusty rose italic. Use when the mark would be redundant or too small.

OurCycle

Lockup

Mark + wordmark together. Default for nav, footer, and most documents.

Color

Cream, aubergine, rose.

A lifestyle palette - warm, soft, never sterile. Cream as the ground. Aubergine for ink and depth. Rose as the single moment marked. Sage as quiet support.

Cream#F3ECE2Primary background
Aubergine ink#3A1A4AType, dark sections
Dusty rose#E2799FAccent, marked moments
Sage#8AA089Minor / partner side

Typography

Editorial serif. Calm sans.

Instrument Serif for editorial headlines. Geist for body and UI. Geist Mono for eyebrows and metadata.

Display
Understand her cycle.
Instrument Serif
Regular + Italic
Body
A calm, private app for two. She tracks how she feels. He sees what she may need today.
Geist
300 / 400 / 500 / 600
Mono
Day 8 · Rising energy
Geist Mono
400 / 500

Download

Take the marks.

SVG for sharp scaling. PNG for environments that don't support SVG. Three tile styles - light, dark, or transparent - pick what fits the background.

Mark - light variant
Marklight
SVGPNG
Mark - dark variant
Markdark
SVGPNG
Mark - transparent variant
Marktransparent
SVGPNG
Wordmark - light variant
Wordmarklight
SVGPNG
Wordmark - dark variant
Wordmarkdark
SVGPNG
Wordmark - transparent variant
Wordmarktransparent
SVGPNG
Lockup - light variant
Lockuplight
SVGPNG
Lockup - dark variant
Lockupdark
SVGPNG
Lockup - transparent variant
Lockuptransparent
SVGPNG

Voice

Calm. Intimate. Never clinical.

We talk to a couple, not a patient. Plain language, never medical jargon. Weather-style notes - “today is sensitive” - not symptom checklists. Soft signals, not alerts. We respect her privacy in every word.

  • Lifestyle, not medical.Magazine, not pharmacy.
  • Two voices, one tone.She tracks, he sees, both feel respected.
  • Soft signals, not alerts.Affection, heat, quiet - not buzzers and badges.
  • Her body, her data, her words.She edits exactly what he sees, anytime.